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17 articles
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When Your Head Gets in the Way: Learning to Handle Pressure in Sport
Published : 2025-11-17 | Categories : Mindset & Growth , Personal Branding for AthletesFeeling pressure? Good. It means you care. Here’s how to turn anxiety into the power that fuels your performance
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You Don’t Have to Please Everyone: Female Athlete Branding That Makes a Differen
Published : 2025-05-13 | Categories : Identity & Positioning , Mindset & Growth , Personal Branding for AthletesWhy We Need to Talk About Female Athlete BrandingTalking about female athlete branding isn’t about separating categories — it’s about acknowledging that [...]
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How to Build Your Personal Brand as a Young Athlete
Published : 2025-05-05 | Categories : Identity & Positioning , Mindset & Growth , Personal Branding for AthletesHave you ever thought about how much your story is really worth? If you’re a young athlete under 18, you might think it’s “too early” to talk about personal branding. But the truth is: the way y [...]
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THE ATHLETE’S MENTAL MUSCLE: HOW TO BUILD IT & MAKE IT YOUR EDGE
Published : 2025-04-28 | Categories : Mindset & Growth , Personal Branding for AthletesIf the body is the blade, the mind’s the hand that swings it. Without a solid grip, even the sharpest weapon stays sheathed. The Gap Between Physical Talent & Mental Muscle Walk into any gym a [...]
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Storytelling for Athletes: How to Tell Your Story and Build a Powerful Personal
Published : 2025-04-17 | Categories : Mindset & Growth , Personal Branding for Athletes , Social Media & ContentEvery athlete has a story.But only a few choose to tell it.And out of those few, even fewer know how to tell it right. Maybe you’ve thought this before:“My story’s nothing special.” That’s wher [...]
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How to Write a Sponsorship Email
Published : 2025-04-11 | Categories : Personal Branding for Athletes , Sponsorships & Collaborations? You train hard, you’re improving, you’re growing… but no one notices you? Maybe it’s time to approach brands like a pro. And yes, you can do it even if you're not famous (yet). Why Email Is St [...]
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How to Create Your Athlete Media Kit and Get Noticed by Brands
Published : 2025-04-06 | Categories : Identity & Positioning , Personal Branding for Athletes , Sponsorships & CollaborationsWhat is a Media Kit and Why Every Athlete Needs One If you're an athlete—even a young one—and you want to build something beyond just competition results, the media kit is one of the most pow [...]
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Athlete Resilience: How to Bounce Back After a Loss
Published : 2025-03-25 | Categories : Mindset & Growth , Personal Branding for Athletes? "Defeats hurt. But when handled right, they become the fuel that pushes you beyond your limits." Let me be clear: there's no growth without setbacks. In sport – just like in life – you’ll face [...]
